Vivienne, 72, first revealed the surprising change of locks at the end of her Autumn/Winter ready-to-wear collection fashion show, in Paris on Saturday.
The eccentric designer was famous for her flame-haired Titian locks as well as her stunning frocks.
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Proud: Dame Vivienne has said she is proud of her age and wanted to show it by ditching her trademark carrot dye Political: Dame Vivienne showed her campaigning side as she supported the protest against Lambeth Council's new housing policies.
The designer's publicist explained to MailOnline: 'Vivienne cut her hair as we must all wake up to Climate Change. And secondly as she wanted to cut the red out for a while and have it white- to show she's proud of her age.'
Vivienne is an avid supporter of Greenpeace's campaign to Save The Artic, and told The Guardian she is hoping to change climate change through fashion:
'What I want people to be able to do is to buy well, by first choosing well and then making it last. And I also believe that if everyone wore just a few beautiful things, there would not be such a climate change problem.'
Expressive: Vivienne showed her views during the protest on Thursday in south London Protest: Vivienne joined MP Kate Hoey (right) to campaign against Lambeth councils housing plans English rose: Vivenne showed off her trademark flame haired locks at the end of her Fall/Winter collection show in Paris in March 2013 (left) but showed off a more natural look a year later at her Paris show on Saturday English rose: Vivenne showed off her trademark flame haired locks at the end of her Fall/Winter collection show in Paris in March 2013 (right) but showed off a more natural look a year later at her Paris show on Saturday New hair: Vivienne Westwood, 72, debuted her newly cropped hair at Paris Fashion Week on Saturday
Vivienne was seen out in south London on Thursday to protest against the councils plans to sell long standing housing co-operatives.
Vivienne told Your Local Guardian:'These people are still living in the housing co-operatives. They are not going to live anywhere else, we have got to stop it happening.'
On Saturday in Paris Vivienne smiled as she posed for pictures with her well-dressed models, wearing a beaded and feather headband – hiding most of her new look.
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