The free episodes will only be available on Android mobile devices initially, but according to a Hulu blog post, other devices are soon to follow. Up until now, viewers have only been able to access Hulu's free service on desktops. Other announcements from the event included a new milestone for Hulu Plus, which surpassed 6 million subscribers recently, as well as the unveiling of a trio of new ad experiences.
The "in-stream purchase unit" – with Pizza Hut as its launch partner – is a feature that allows users to order food for pickup or delivery directly from within the site itself, "without ever leaving the Hulu environment." Viewers will reportedly be able to pick up right where they left off in the program after ordering a pie. Yeah – it seems a bit overkill to us, but eventually (perhaps with more food options) the idea could blossom to something more versatile and innovative. Either that, or assure you never have to move your eyes away from the screen again. Couch potatoes, rejoice.
Hulu also plans to launch a cross-platform interactive ad campaign with Corona Extra this summer, and has a vaguer project – "Hulu 360 Ad" – that the company claims will go "beyond the traditional video ad to serve a groundbreaking viewing experience." The cryptic new campaign will be powered by a leading 360 design company, Immersive Media. The service plans to triple its content marketing spending to compete in the growing field of original online content.
Hulu also revealed that it has ordered a second season of the Hulu original Deadbeat and set premiere dates for the second season returns of other original programs, such as The Awesomes, Quick Draw, and East Los High - exact dates for the programs were not disclosed in the official blog post.
Finally, Hulu announced a redesign for its Hulu Plus iPhone app this summer, which will reportedly offer a "more intuitive and customized layout" that will allow users to find, organize, and recommend their favorite shows on the service.
It's already been a busy year for Hulu (and really, for all content-streamers). In order to better compete with its streaming rivals, the company secured a licensing deal with Comcast-owned NBC Universal earlier this month to begin streaming past seasons of exclusive content. And last week, in addition to announcing new remote control functionality for Hulu Plus via mobile devices, the company sparked controversy when it reportedly began blocking VPN users attempting to access the site anonymously.
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