DSLR and compact system camera users who desire the analog effect have turned to Lensbaby, the maker of interchangeable art lenses that create a soft focus effect that gives photos a unique look. The company is now bringing its "sweet spot" focus to the masses, with the new Sweet Spot Lens for iPhone (LM-10), its first lens made for mobile devices. The magnetically attached accessory now allows iPhone photographers to capture images with depth of field – a point of sharp focus surrounded by gradually increasing blur – with hardware, rather than a software filter.
(We wouldn't be surprised if we start seeing more #lensbaby photos made with iPhones added to Instagram.)
"Our customers have long been requesting a Lensbaby for their mobile devices," wrote Craig Strong, Lensbaby's co-founder and Chief Creative Officer. "It is time to give them what they want - a way for them to push the boundaries of their creativity and produce depth-of-field effects on their iPhones."
The lens was developed in-house, and the company sourced all the materials itself. Strong also wrote that the company has other mobile-related products in development, but the success of this campaign (and customer feedback) will determine if the company pursues more of them.
With more people choosing to use their smartphones for photography, we're thinking the responses will be positive.
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