She pranked her fans on Wednesday by wearing a blonde wig, pretending to have undergone a dramatic dye job.
But on Thursday, Kim Kardashian had gone back to the dark side as she ditched the fake hair while out and about in New York.
The naturally brunette 33-year-old looked stunning as she displayed her hourglass figure in a plunging and snug fitting dress for the day of errands.
Back to black: Kim Kardashian ditched her blonde wig as she stepped out in New York on Thursday
Stepping out in nude strappy open-toed stilettos, the reality star managed to climb in and out of an SUV without much trouble.
Kim, however, did accidentally flash a glimpse of her Spanx as the skirt of her gorgeous dress hitched up a bit around her thighs as she exited her hired car.
Wearing a touch of make-up, the mother-of-one carried her ever-present Blackberry as her dark hair was slicked back revealing her fine bone structure.
Making an entrance: The 33-year-old appeared to be heading into a meeting
Gorgeous: The reality star was certain to set her fashion to stun
Careful now! Kim managed to get in and out of a her hired car in some sky high stilettos
Show your soft side in a suede dress by Ermanno Scervino
Ermanno Scervino plunge neck suede dress
Spring/Summer 2014 collection
We know that Kim Kardashian likes to flash the flesh but this might be taking it too far! Oh no, wait she IS actually wearing a dress. But with that super soft suede texture and nude colour it's practically a second skin...
There's nothing too out of the ordinary here. Cleavage baring, curve clinging and probably very costly, this dress is classic Kim. But when paired with cut out heels in a similarly muted shade and without the blonde wig, it's a world away from yesterday's biker jacket and ripped jeans look!
Her dress is by Ermanno Scervino, a label that Kim is no stranger to. She's worn a suede skirt and dress by the Florentine designer before, and she's not the only famous fan. Margot Robbie, Rita Ora and Miranda Kerr ring any bells?
Kim's is a version of the Spring/Summer 2014 collection dress that is pictured on the right. Unfortunately, it's not available to buy, but you can still steal her style by doing a spot of window shopping from our gallery below. We've found a dress for whichever element appeals to you - Missguided's fringed suede dress is perfect for a festival, or go nude in this Kardashian Kollection bargain.
* PRICES MAY NOT BE AS ADVERTISED
...NOW GET ONE LIKE IT
Joining her for the day of meetings was her older sister Kourtney.
Wardrobe malfunction: The star's Spanx were accidentally exposed as she stepped out of her car
The eldest Kardashian sister, 35, wore a soft pink trench coat and satin shorts with a lacy hemline.
Standing tall in tan stilettos, she carried a white leather handbag and a flowy button down top.
Later in the day, the youngest of the Kardashian brood, Khloe, was spotted joining her sisters for lunch in the Big Apple.
Meanwhile, the star shared the 'news' of going back to blonde in a selfie at the hairdressers on Wednesday.
And despite later revealing that the new look was actually just a wig, Kim still enjoyed shocking fans as she left her apartment in New York that same day.
The California native must have been pleased with herself as she fooled passers-by into thinking she had made a drastic new look.
Later the ever gracious beauty arrived back to her building where she posed with her legions of admirers as they snapped a slew of selfies.
The fashionable star, however, is no stranger to changing her hair colour, having previously gone blonde just last fall.
And prior to that she sported lighter locks while attending the Teen Choice Awards back in 2009.
Slipping out: The star wore her hair slicked back as she prepared to enter a meeting
Looking toned The wife of Kanye West showed off her toned arms
Teaming up: Kim was joined by her big sister Kourtney for the day out
Keep up! The 35-year-old trailed behind Kim as they left a meeting
Ever the selfie-enthusiast, Kim later revealed in an Instagram post that it was 'just a wig', adding that it 'Looks so real though right?'.
Kim initially led her fans to believe the new look was real, with the message: 'It's baaaaack!!!! #BlondeHairDontCare thanks to @SergeNormant.'
In one photo, Kim wears a white robe with her long blonde hair piece flowing down her shoulders as she sits in celebrity hair stylist's Serge Normant's chair.
Oops! Kim accidentally exposed her Spanx but then quickly corrected the malfunction
Chipper: The mother-of-two looked to be in a bright mood
Running around: The pair appeared to have a busy day of meetings together
Sharing their true colours: Kim opted for earth tones as Kourtney splashed out on soft pink
While Kim unveiled a new blonde look on Instagram another feature of her anatomy was the talk of the internet.
In the original selfie, where she pretended to have gone blonde, the KUWTK star wore a flesh coloured top that appeared to expose a portion of her right breast.
The apparent flash of breast, however, may have simply been a trick of lighting and the sheer flesh-coloured garment.
Meeting up: Khloe later joined her sisters for lunch
Making a splash: The duo had their fare share of fans waiting outside
Sisters sticking together: The trio dined at Little Prince Restaurant in the Big Apple
Taking a cushioned seat : Kim walked ahead as her sisters followed close behind
The wife of Kanye West is believed to be in New York City to shoot scenes with sisters Khloe and Kourtney - who were also seen flying to the Big Apple on Wednesday - for Kourtney & Khloe Take The Hamptons.
It was just a little over a year ago that Kim gave birth to her daughter North West and married the father of her child Kanye in a lavish European wedding, in May.
Following her nuptials, and a short honeymoon in Ireland, the businesswoman has been keeping busy with own projects as well as supporting her husband's live shows.
Meanwhile: Kanye West was spotted in Beverly Hills while his wife was across the country
Lightening up: She hit the streets of Manhattan with her new hairdo on Wednesday
No one is looking at the hair: Kim posted a snap of herself wearing a wig on Wednesday
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